What to Wear on Camera: A Quick Guide for Your Video Shoot

What to Wear for Your Video Shoot

When it comes to video, how you show up on camera matters. The right outfit won’t just help you feel confident—it ensures you look polished, timeless, and professional on screen.

This quick guide will help you make the best choice for your shoot day.

Why Wardrobe Matters

What to wear on camera does matter because cameras pick up more than the eye sees. Certain fabrics, patterns, or colors can distract, distort, or even interfere with how you appear on screen. Our goal is to capture you at your best—your outfit should support that, not compete with it.

What to Wear ✅

Stick to solids.Choose solid tones like muted blues, grays, or soft greens. These colors flatter skin tones and stay consistent in various lighting conditions.

Think timeless.Avoid trendy outfits. Aim for simple, clean lines that won’t date the video six months from now.

Natural fabrics work best.Cotton or cotton blends tend to absorb light well and sit comfortably on the body—great for long filming days.

Dress slightly up.Go one step above your usual daily wear. Aim for smart-casual or business-professional, depending on your brand or purpose of the video.

What to Avoid ❌

Bright reds, neon colors, or dark black. These can affect the way light hits the sensor, throwing off exposure or making editing more difficult.

Busy patterns or thin stripes. Checks, pinstripes, herringbone, or intricate patterns can cause a “moiré” effect on video, which looks like shimmering distortion.

Shiny synthetic materials. Fabrics that reflect light can be distracting and highlight areas you don’t intend to.

Logos and slogans. Unless it’s your brand, keep clothing neutral. Let your message—not someone else’s—take center stage.

Still Unsure?

Bring a second option to your shoot. We’re happy to help you choose on the spot. It’s a small step that can make a big difference in how confident and prepared you feel on camera.

Want to see examples of well-dressed clients on video? Browse our portfolio for inspiration.

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